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Every Door Direct Mail vs Saturation

Every Door Direct Mail (EDDM) and Saturation Mailing are both very similar. So which should you use — and why?

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Will marketing be replaced by AI? Here's what ChatGPT thinks

We asked ChatGPT what it thought about AI taking over the marketing world.

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5 Key Components for Successful Mortgage Marketing Campaigns

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How to Run Tests as Part of Your Marketing Efforts

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Data Quality Checklist

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The FGS Optimization Model

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Optimization Model Use Case #2

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Optimization Model Use Case #1

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6 Mistakes You Are Making With Your Direct Mail Marketing

If you want your mailing campaigns to succeed, it’s important to have an offer that appeals to your audience. You see this all the time with credit cards, insurance, etc. The most successful campaigns are the ones that offer something that none of their competitors are offering

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Minor Marketing Changes, Large Business Returns

Tackling your marketing strategies by making changes can seem daunting, but with our knowledge about human behavior expanding every year it is important to make informed marketing decisions that can yield strong response and large returns.