The FGS Optimization Model
What is it?
In one sentence: We combine our expertise with that of our clients and methodical, data-backed testing to continually evaluate and improve campaigns.
FGS takes a unique approach to marketing, pairing years of our in-house marketing expertise with our clients’ knowledge of their clientele. We are committed to helping our clients succeed, and our model is built around this key proponent.
We provide reporting and analysis and multiple mail piece design iterations, allowing us to methodically identify clients’ best-performing customer profile and get the most effective message before them (optimized messaging).
We partner with our clients to improve their key performance indicators (KPIs) and get them the best return on their investment (optimized criteria). By combining both approaches, the campaign is targeted to get the best results.
The Process of Optimization
In one sentence: Our model takes into account both the messaging (see: creative, copy, etc) and the audience (see: geography, behavior, etc.) to create a highly optimized campaign
Author: Kelsey Apperson
With thousands of hours and millions of records under their belt, Kelsey is no stranger to analytics in marketing. They manage a team of experts who have experience developing and maintaining data warehouses and marketing dashboards. Marketing automation starts with our data experts, and you won’t find anyone more capable than Kelsey and their team.
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