Optimization Model Use Case #1
In one sentence: We employed in-depth micro-analysis to exploit best performing segments and nearly triple response rates.
PROBLEM
Due to market changes, response had declined to an all-time low.
ANALYSIS
Using our robust dashboard solutions and micro-segmentation we were able to identify optimal criteria for key segments across multiple contributing factors. We then adjusted audience targeting to reflect the most responsive segments.
RESULTS
By implementing this optimization model, we were able to nearly triple response over the course of 3 months in an increasingly competitive market.
Read more about the optimization model
Author: Kelsey Apperson
With thousands of hours and millions of records under their belt, Kelsey is no stranger to analytics in marketing. They manage a team of experts who have experience developing and maintaining data warehouses and marketing dashboards. Marketing automation starts with our data experts, and you won’t find anyone more capable than Kelsey and their team.
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