Optimization Model Use Case #2
In one sentence: We employed our growth model for a new company to grow response and conversion KPIs using data-driven decision-making.
PROBLEM
Client needed to create and launch entire marketing funnel to quickly generate leads and build pipeline in a competitive market.
IMPLEMENTATION
Leveraging our industry experience, we were able to build a full-service campaign including creative and targeting strategy. Once a baseline was established we employed our optimization model to find best responding/converting segments and optimize messaging to improve both response and conversion KPIs.
RESULTS
We were able to quickly launch an effective campaign using our expertise and build upon those results with our optimization model to successfully enter a tough market and grow over a 2-month span.
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Author: Kelsey Apperson
With thousands of hours and millions of records under their belt, Kelsey is no stranger to analytics in marketing. They manage a team of experts who have experience developing and maintaining data warehouses and marketing dashboards. Marketing automation starts with our data experts, and you won’t find anyone more capable than Kelsey and their team.
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