Prescreened Trigger Data

This data is generated when a prospect has their credit pulled for a product. This data includes credit information provided by the credit bureau(s) and requires approval before purchasing, as well as compliance with FOC guidelines.

Pros

  • The borrower has already expressed interest, so it’s an easier sell

  • Because it is prescreened, targeting can be more focused and reliable

Cons

  • Because triggers are time-sensitive and sold to many lenders, there will be competition

  • This type of data does require a Firm Offer of Credit, so offer requirements are more strict

Strategies for Success

  • Be thorough with your screening criteria (debt, credit score, loan amount, etc). Ensuring that there is a need for the borrower will allow for a better pitch.

  • Be prepared to answer questions, offer value proposition, and move quickly. See where they are struggling with their current lender and show how you will be an improvement.

  • Because these leads get blasted with multiple offers after triggering, we’ve seen success with retargeting after a period of time because the borrower was overwhelmed and didn’t move forward.

Performance

  • When paired with the correct campaign, we’ve seen prescreened, pre-trigger data yield response between 0.50% - 2.00%.

What next?

If you think this data is for you, check out our Prescreened Trigger Data Resource Center.

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Prescreened Pre-Trigger Data