Prescreened Trigger Data
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Types of Data
- Mar 11, 2019 Non-Prescreened Non-Trigger Data
- Mar 11, 2019 Non-Prescreened Pre-Trigger Data
- Mar 11, 2019 Prescreened Non-Trigger Data
- Mar 11, 2019 Prescreened Pre-Trigger Data
- Mar 10, 2019 Prescreened Trigger Data
This data is generated when a prospect has their credit pulled for a product. This data includes credit information provided by the credit bureau(s) and requires approval before purchasing, as well as compliance with FOC guidelines.
Pros
The borrower has already expressed interest, so it’s an easier sell
Because it is prescreened, targeting can be more focused and reliable
Cons
Because triggers are time-sensitive and sold to many lenders, there will be competition
This type of data does require a Firm Offer of Credit, so offer requirements are more strict
Strategies for Success
Be thorough with your screening criteria (debt, credit score, loan amount, etc). Ensuring that there is a need for the borrower will allow for a better pitch.
Be prepared to answer questions, offer value proposition, and move quickly. See where they are struggling with their current lender and show how you will be an improvement.
Because these leads get blasted with multiple offers after triggering, we’ve seen success with retargeting after a period of time because the borrower was overwhelmed and didn’t move forward.
Performance
When paired with the correct campaign, we’ve seen prescreened, pre-trigger data yield response between 0.50% - 2.00%.
What next?
If you think this data is for you, check out our Prescreened Trigger Data Resource Center.