Non-Prescreened Pre-Trigger Data

• Types of Data
  • Mar 11, 2019 Non-Prescreened Non-Trigger Data
  • Mar 11, 2019 Non-Prescreened Pre-Trigger Data
  • Mar 11, 2019 Prescreened Non-Trigger Data
  • Mar 11, 2019 Prescreened Pre-Trigger Data
  • Mar 10, 2019 Prescreened Trigger Data

This data consists of individuals who have expressed an interest in certain categories through their online activity. For example, someone who had filled out a form to request more information on a refinance would be marked as a pre-trigger lead in the Mortgage-Refinance category.

Pros

• Non-prescreened, pre-trigger data has a lower lead cost than similar prescreened data types.

• As a pre-trigger, this individual has exhibited behavior that shows they are in the market for your product.

• In addition, offers to this type of data do not require a firm offer of credit, which can mean less compliance hoops.

Cons

• While the data is more reliable than non-prescreened non-trigger data, it will still have some limitations to targeting that prescreened data does not.

• These leads are very early in their process, so there will likely be a longer sales cycle and may be some churn from leads who change their mind.

Strategies for Success

• Because these leads are early in the process, be prepared for a little more hand-holding and sharing of information

• Due to the longer sales cycle, a multi-touch marketing campaign is ideal for these leads. A one-and-done strategy will certainly leave deals on the table.

Performance

• When paired with the correct campaign, we’ve seen non-prescreened, pre-trigger data yield response between 0.35% - 1.00%.

What next?

If you think this data is for you, check out our Non-Prescreened, Pre-Trigger Data Resource Center.