Prescreened Non-Trigger Data

• Types of Data
  • Mar 11, 2019 Non-Prescreened Non-Trigger Data
  • Mar 11, 2019 Non-Prescreened Pre-Trigger Data
  • Mar 11, 2019 Prescreened Non-Trigger Data
  • Mar 11, 2019 Prescreened Pre-Trigger Data
  • Mar 10, 2019 Prescreened Trigger Data

This data is provided by the credit bureau(s) and requires approval before purchasing, as well as compliance with FOC guidelines. It does include credit data but prospects are not necessarily in the market for your product.

Pros

• Prescreened non-trigger data has a lower lead/marketing cost than prescreened trigger data.

• Because it’s prescreened, it allows for more focused targeting than non-prescreened data, such as credit score and revolving debt.

Cons

• This data has not expressed signs of being in the market, so it may require a harder sell.

• Because the leads aren’t currently in the market, there may be some outdated, redundant, or inaccurate data (though less so than non-prescreened data).

• This type of data does require a Firm Offer of Credit, so offer requirements are more strict.

Strategies for Success

• Be thorough with your screening criteria (debt, credit score, loan amount, etc). Ensuring that there is a need for the borrower will allow for a better pitch.

• Take advantage of the lack of urgency by downgrading mail class and/or frequency to lower your costs.

Performance

• When paired with the correct campaign, we’ve seen prescreened, non-trigger data yield response between 0.45% - 0.75%.

What next?

If you think this data is for you, check out our Prescreened, Non-Trigger Data Resource Center.