NON-PRESCREENED PRE-TRIGGER DATA

  • Campaign Scope

    This data is generated from consumer search and browsing history. Signals indicate consumer is searching for a specific type of product, allowing Client to reach consumers early in the decision process.

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  • Data Recommendations

    See what recommendations we offer for marketing towards non-prescreened, pre-trigger data, including: settings, common criteria, common outputs.

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    Take a look at our most commonly asked questions and answers.

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These recommendations are provided for campaigns using Non-Prescreened, Pre-Trigger data. This data is generated from consumer search and browsing history. Signals indicate consumer is searching for a specific type of product, allowing Client to reach consumers early in the decision process.

CAMPAIGN SCOPE

  • FGS recommends a medium mailing frequency with Non-Prescreened, Pre-Trigger data. While time-sensitive due to the triggering behavior, because prospects are still early in the process mailing less frequently helps to reduce overall expenditure for Client. Drops are advised a few times per week, though some cases may warrant higher or lower frequencies.

  • FGS recommends First Class Mail for Non-Prescreened, Pre-Trigger Data due to its higher delivery speed. This allows Client’s offer to reach their audience ahead of competitors. Learn more about mailing First Class.

  • FGS recommends a few mailpieces for Non-Prescreened, Pre-Trigger data to help minimize cost and stand out from other commercial mailings.

    1) Double Window Envelope: Double window envelopes are our standard mailpiece and have proven success. FGS recommends using minimal print on the envelope and a compelling, official message in the return window.

    2) Postcards: Postcards are a great low-cost mailing option for starting a campaign as it keeps initial costs down.

    3) A7 Invitation Envelope: To stand out amongst the commercial mailings FGS recommends an A7 invitation envelope. To create a more personal appeal, include a handwritten font and stamp as part of the mailing.

DATA RECOMMENDATIONS

Below are our recommendations for this type of data. *Some fields have additional cost, as indicated by asterisk.

Campaign-Wide Settings

  • Select options

    • Per Individual

    • Per Household

    • Per Address

    For pre-trigger data we recommend Per Individual. Since it is based on behavior signals, this will allow you to receive multiple individuals exhibiting these signals within the same household.

  • We usually recommend suppressing credit pulls/applications and Do Not Contact lists. For pre-trigger we’d also recommend suppressing any leads generated online to avoid purchasing the same lead.

  • For pre-trigger data we usually recommend suppressing previous orders for 30-60 days (based on preference). This allows time for contact but also allows you to make another offer if they are still exhibiting in-the-market behaviors.

Common Criteria

    • State

    • Mortgage: Purchase, Refinance, HELOC, Reverse Mortgage, General

    • Insurance: Overall, Auto, Health, Life, General

    • Other: Real Estate, Financial Services, Home Services, Education, Jobs, Auto, Legal

  • 1 - 30

    • VA

    • FHA

    • Conventional

    • Unknown

  • 0-99,999,999

  • 1-150

  • 350-850 (provided in ranges)

Common Outputs

  • First, Last

  • Address, City, St, Zip

  • Current loan amount

  • Estimated AVM value

  • Estimated loan-to-value expressed as percentage

  • Selected category or categories

  • 0+

  • Average Vantage score for individual’s zip code displayed in ranges

  • Current Lender for individual