Start by taking the survey to determine what type of data best suits your needs.
Non-Prescreened Non-Trigger Data
This data is compiled from public record data and therefore may contain some inaccuracies or be outdated. Non-Prescreened, Non-Trigger data is most effective if Client needs require low cost.
Non-Prescreened Pre-Trigger Data
This data consists of individuals who have expressed an interest in certain categories through their online activity. For example, someone who had filled out a form to request more information on a refinance would be marked as a pre-trigger lead in the Mortgage-Refinance category.
Prescreened Non-Trigger Data
This data is provided by the credit bureau(s) and requires approval before purchasing, as well as compliance with FOC guidelines. It does include credit data but prospects are not necessarily in the market for your product.
Prescreened Pre-Trigger Data
This data is generated from consumer search and browsing history. Signals indicate the consumer is searching for a specific type of product. This data includes credit information provided by the credit bureau(s) and requires approval before purchasing, as well as compliance with FOC guidelines.
Prescreened Trigger Data
This data is generated when a prospect has their credit pulled for a product. This data includes credit information provided by the credit bureau(s) and requires approval before purchasing, as well as compliance with FOC guidelines.