Start by taking the survey to determine what type of data best suits your needs.

Types of Data Kelsey Apperson Types of Data Kelsey Apperson

Non-Prescreened Pre-Trigger Data

This data consists of individuals who have expressed an interest in certain categories through their online activity. For example, someone who had filled out a form to request more information on a refinance would be marked as a pre-trigger lead in the Mortgage-Refinance category.

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Types of Data Kelsey Apperson Types of Data Kelsey Apperson

Prescreened Non-Trigger Data

This data is provided by the credit bureau(s) and requires approval before purchasing, as well as compliance with FOC guidelines. It does include credit data but prospects are not necessarily in the market for your product.

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Types of Data Kelsey Apperson Types of Data Kelsey Apperson

Prescreened Pre-Trigger Data

This data is generated from consumer search and browsing history. Signals indicate the consumer is searching for a specific type of product. This data includes credit information provided by the credit bureau(s) and requires approval before purchasing, as well as compliance with FOC guidelines.

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Types of Data Kelsey Apperson Types of Data Kelsey Apperson

Prescreened Trigger Data

This data is generated when a prospect has their credit pulled for a product. This data includes credit information provided by the credit bureau(s) and requires approval before purchasing, as well as compliance with FOC guidelines.

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