The Difference
is in the Details

Controlling our client's print production comes with a ton of benefits. We can minimize production time, reduce errors, and maintain quality. One downside is we are often compared with your standard print facility, which is like comparing apples to oranges. We share a lot of qualities, but the difference is in the details. While traditional printers can produce your marketing campaign, their services often stop after the printed piece has left the building. Our team knows the life of a marketing campaign can last for weeks, months, or even years, which is why we offer services to help maximize your ROI.

Please keep reading to learn more about what makes us different, or contact us to start your next campaign on the right foot.

Illustration of a letter mailing being delivered in a mail box.
Our Competitors
(Standard Printer)		 Fraga Graphics
(Marketing Firm)
File Preparation

Pull data, assign campaign identifiers, calculations, creative, and add seed records

 ✓ ✓
Mail Preparation

CASS Certification, National Change of Address (NCOA), presort, make barcodes (IMB), and print USPS documentation

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Variable Data Processing

Merge mail data with creative.

 ✓ ✓
Print Production

Print and construct all mailer parts following your statement of work (SOW)

 ✓ ✓
Deliver to USPS

Sort, pack, tray, and deliver to USPS Business Mail Entry Unit

✓ ✓
Mail Tracking

Real-time delivery status of your mail pieces.
Click here to learn more.

✓ ✓
Graphic Design* ✓
Streamlined Proofing

We’ll streamline your proofing process by internally reviewing artwork and approving for production, cutting out the need to have someone from your team constantly approving proofs.

✓
Dashboard Access*

Custom dashboard that provides detailed reports on mail quantities, call volume, response rates, ROI, and more.
Click here to learn more.

✓
Marketing Meeting*

We'll analyze your key performance indicators, make recommendations, discuss opportunities, and review next steps to help improve your campaign performance.

 ✓
Append Phone Numbers*

We can append phone numbers from your vendor of choice, or our preferred vendor, allowing you to make more outbound calls.

 ✓
CRM Import*

We can import your mail data directly into your CRM system, allowing your team more time to focus on sales.

 ✓
Data Criteria Updates*

We'll work with your preferred data vendor to update criteria, ensuring you are mailing the highest-quality data possible.

✓
Data Criteria Analysis*

We will review your existing data criteria and make recommendations on how to improve results via criteria changes.

 ✓
DNC Scrubs*

Scrub your data and remove any individuals on the Do Not Call Registry for the Federal Trade Commission.

 ✓
Rate Updates (Financial Industry)

We’ll help monitor your rate expirations to ensure they are up-to-date.

 ✓
Phone Tracking & Configuration*

We’ll help generate phone numbers needed to track your campaign performance.

 ✓

Items marked with an asterisks (*) may have additional fees associated with them. Speak with your advisor to learn more.

Positioned for Success

Our facility is in central Ohio, surrounded by 15 of the 22 USPS Network Distribution Center (NDC) facilities. Our strategic position is near the east coast, where 80% of the US population lives. On average, a majority of our first-class mailings are delivered in 3 days, with the west delivering in 4 days.

Bar graph showing customer response rate dropped by 50% after switching to a competitor from Fraga Graphic Solutions. The client quickly switched back to Fraga as their mail house to repair their response rate.

Crushing the Competition

With over ten years of experience in the direct mail industry, our customer service, quality, and performance are unmatched. This chart shows an example of a client who wanted to test mailing with a different vendor offering a slightly lower price. Their response dropped by over 50% immediately after switching because the other vendor overpromised and underperformed. Shortly after, the client returned to us so we could work to repair their response rate.

FAQs

  • We've got you covered! All our services are entirely customizable and competitively priced. If you only need print, let us know and we'll get you a quote.

  • Yes! We understand that sometimes our production facility can’t meet all your needs. Some clients take full advantage of our marketing services and have us oversee and coordinate their print.

  • We've realized our competitors quote the best-case scenario instead of providing realistic pricing. Many factors impact postage pricing, and if your vendor doesn't estimate in good faith, you get stuck with the bill.

    We understand that budgets are critical for the success of your marketing campaign. We provide realistic pricing without hidden fees to ensure you know exactly what you are getting into.

Mail Tracking

Visibility is essential when overseeing your marketing campaign. Mail tracking allows you to monitor your mailings in real time. Our dashboard will show your mailings by state, first scan time, and delivery date.

Dashboards

Data is crucial in the decision-making process. Your team has better things to do than sift through hundreds or thousands of Excel rows to determine the correct calculations for your KPI. Let our certified experts organize, visualize, and analyze your data. We can help make recommendations regarding your marketing efforts and how to improve. Our Dashboard Access typically comes with one marketing meeting a month.

To learn more about our dashboards, see BI Dashboards.

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