Mailing Classes Overview
USPS First Class
Price
Top-range postage price ($$$)
Includes returns if return address is listed
Postcard pricing available at lower postage cost
Delivery Times
Industry average delivery time of 3-5 business days
FGS Average delivery time of 2-3 days for most of nation and 3-4 days west coast
Piece Specifications
Range of collateral sizes
Postcard-priced sizes up to 6” x 9”
Features
Targeted Mailings
Variable Data
USPS Standard / Marketing Mail
Price
Mid-range postage price ($$)
Does not include returned mailpieces
Delivery Times
Industry average delivery time of 5-14 business days
Can take longer during high volumes of mail
Piece Specifications
Range of collateral sizes
Features
Targeted Mailings
Variable Data
Every Door Direct Mail (EDDM)
Price
Low-range postage price ($)
All mailpieces delivered to Current Resident
Delivery Times
Industry average delivery time of 5-14 business days
Can take longer during high volumes of mail
Piece Specifications
Larger collateral sizes
Features
Limited Targeting
Mail by Routes
Static Data
Walk Sequence Mailings
Price
Low-range postage price ($)
Names available for some records, other delivered to Current Resident
Delivery Times
Industry average delivery time of 5-14 business days
Can take longer during high volumes of mail
Piece Specifications
Range of collateral sizes
Features
Limited Targeting
Mail by Routes
Minimal Variable Data
Author: Kelsey Apperson
With thousands of hours and millions of records under their belt, Kelsey is no stranger to analytics in marketing. They manage a team of experts who have experience developing and maintaining data warehouses and marketing dashboards. Marketing automation starts with our data experts, and you won’t find anyone more capable than Kelsey and their team.
Latest Posts
