If you want your mailing campaigns to succeed, it’s important to have an offer that appeals to your audience. You see this all the time with credit cards, insurance, etc. The most successful campaigns are the ones that offer something that none of their competitors are offering

Foil stamping, adding spot colors, maybe a varnish? The best way to get on your printer’s good side is properly setting them up to make the prepress process easier. Here are the steps to properly set up your InDesign file.

Outlook rules are a powerful organizational tool for any work environment. If you’ve ever searched for an email to no avail, scrolled through spam to get to the emails you need, or confused conversations with people, you could benefit by using Outlook rules to organize your inbox.

Most designers set up perfect bound books using InDesign’s “Facing Pages” option in the document set up. The advantage of this is getting a feel of how the pages will look when the finished product is being viewed.

When you receive hundreds of emails a day, it’s not hard for an important email to get lost somewhere in the shuffle. By utilizing Outlook rules, however, you can prioritize your email so that you see the most important emails first.

Automating forwarding and replies ensures timely communication with the sender of the email, in addition to easing the burden on the individual. Being smart about applying these rules can save any company or individual a lot of time and effort

Today, letterpress printing is commonly referred to as a dying art and the few shops that have a letterpress aren’t mass producing texts. Instead, modern letterpress printing focuses on design, creating a uniquely tactile, high-quality finish that you won’t find on digital prints.

Before you dive into a project for the letterpress, it’s important to keep your budget and deadline in mind. Here’s some things to consider when thinking about the cost and time that a project might cost you.

Color is an incredibly important aspect to designing for and producing on the letterpress. Here are a few tips to help. The ink is an essential part of the letterpress printing process and your first step in color.

The letterpress can elevate your projects to another level, but not everything can be letterpressed. Here’s a few things to consider when designing.

An enormous amount of thought and planning are vital to a successful letterpress project. If you’re unfamiliar with the process, getting started might seem like a daunting task. We’ve given you a lot of tips throughout this series, but the best piece of advice we can give you is to let us help!

It may be hard to admit, but some emails are more important than others. You need to see an email from your biggest client before an email from a vendor featuring new equipment. By utilizing Outlook rules, there are several options to make sure you see the emails you need to see.

Whether you’ve dabbled with macros a little already or you’re just beginning to learn how to utilize this automation tool, creating macros that are available every time you open Excel (not just in a single Workbook) is a useful thing to know.