NON-PRESCREENED NON-TRIGGER DATA

  • Campaign Scope

    This type of data is most effective if Client needs require low costs. Learn more about our recommendations for marketing campaigns using Non-Prescreened, Non-Trigger data.

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  • Data Recommendations

    See what recommendations we offer for marketing towards non-prescreened, non-trigger data, including: settings, common criteria, common outputs.

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These recommendations are provided for campaigns using Non-Prescreened, Non-Trigger data. This data is compiled from public record data and therefore may contain some inaccuracies or be outdated. This type of data is most effective if Client needs require low costs.

CAMPAIGN SCOPE

  • FGS recommends a lower mailing frequency with Non-Prescreened, Non-Trigger data. As it is not time-sensitive, mailing less often helps to reduce overall expenditure for Client. Weekly drops are advised, though some cases may warrant an even lower frequency.

  • FGS recommends Standard mail class, also known as Marketing Mail, for Non-Prescreened, Non-Trigger Data due to its low postage cost. Additional postage savings may be leveraged if Client mails a large volume at once or targets certain geographic locations at the Carrier Route level. Learn more about mailing Standard.

  • FGS recommends a few mailpieces for Non-Prescreened, Non-Trigger data to help minimize cost and stand out from other commercial mailings.

    1) Double Window Envelope: Double window envelopes are our standard mailpiece and have proven success. FGS recommends using minimal print on the envelope and a compelling, official message in the return window.

    2) Postcards: Postcards are a great low-cost mailing option for starting a campaign as it keeps initial costs down.

    3) A7 Invitation Envelope: To stand out amongst the commercial mailings FGS recommends an A7 invitation envelope. To create a more personal appeal, include a handwritten font and stamp as part of the mailing.

DATA RECOMMENDATIONS

Below are our recommendations for this type of data. *Some fields have additional cost, as indicated by asterisk.

Campaign-Wide Settings

  • We usually recommend suppressing credit pulls/applications and Do Not Contact lists

  • For non-trigger data we usually recommend suppressing previous orders for 60-90 days (based on preference) to allow time for contacts to respond before resoliciting

Common Criteria

    • State

    • County

    • City

    • Area Code

    • Zip Code

    • SCF

    • Multi-Family

    • Marginal Multi-Family

    • Single Family

    • Unknown

  • 1 - 99,999,999

  • 0-999

    • Any

    • Yes

    • No

  • 1-150

    • None Selected

    • No

    • Yes

    • Probable Lender

  • yyyymm - yyyymm

    • Any

    • Lender Required

    • Conventional

    • Federal Housing Authority

    • Veterans Administration

    • Unknown

    • Fixed

    • Probable Variable

    • Probable Fixed

    • Variable

    • Unknown

  • 1-99,999,999

Common Outputs

  • First, Last

  • Address, City, St, Zip

  • Current loan amount

  • Estimated AVM value

  • Estimated loan-to-value expressed as percentage