What is Pre-Trigger Data?
Pre-trigger data consists of individuals who have expressed an interest in certain categories through their online activity. For example, someone who had filled out a form to request more information on a refinance would be marked as a pre-trigger lead in the Mortgage-Refinance category.
When to Use
If you’re unable to get prescreened trigger leads
You’re looking for a quick-start program
You excel at managing longer-frame lead pipelines
You want the competitive advantage of reaching prospects earlier in their decision
Size of World
93M+ Consumer Reach
6.5M+ Monthly Transactions
307k+ Daily Transactions
Use-Case(s)
Mortgage marketer identified prospects 40 days before they applied for a loan
Response rates similar to or better than trigger data
Similar conversion metrics to trigger data with a longer lead cycle
If you’re interested in the available categories for this type of data, send us an email.
Author: Kelsey Apperson
With thousands of hours and millions of records under their belt, Kelsey is no stranger to analytics in marketing. They manage a team of experts who have experience developing and maintaining data warehouses and marketing dashboards. Marketing automation starts with our data experts, and you won’t find anyone more capable than Kelsey and their team.
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