Trigger Data

Written By Kelsey Apperson

This data is generated when a lead has their credit pulled for a product.

There are a few categories of triggers available:

  • Mortgage

  • Credit Card

  • Auto

  • HELOC

  • Personal Lending

Trigger data is strong because your prospect has already expressed interest, so all you have to do is convince them that you are the right person to work with.

Trigger data usually includes credit scores and indicators that can allow you to better target prospects that will qualify for your products.

Paired with the correct campaign, we’ve seen trigger data yield as high as 1-2% response.

 

Author: Kelsey Apperson

With thousands of hours and millions of records under their belt, Kelsey is no stranger to analytics in marketing. They manage a team of experts who have experience developing and maintaining data warehouses and marketing dashboards. Marketing automation starts with our data experts, and you won’t find anyone more capable than Kelsey and their team.

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