No matter how your organization is built, if you know who is first, second, and third, and you act consistently to prove it, there’s a good chance the company will weather the storm and will rebuild on the other side.

I’ve composed a list of the biggest lessons I had to learn the hard way, so that maybe you won’t have to.

If you want your mailing campaigns to succeed, it’s important to have an offer that appeals to your audience. You see this all the time with credit cards, insurance, etc. The most successful campaigns are the ones that offer something that none of their competitors are offering

Foil stamping, adding spot colors, maybe a varnish? The best way to get on your printer’s good side is properly setting them up to make the prepress process easier. Here are the steps to properly set up your InDesign file.

Tackling your marketing strategies by making changes can seem daunting, but with our knowledge about human behavior expanding every year it is important to make informed marketing decisions that can yield strong response and large returns.

Outlook rules are a powerful organizational tool for any work environment. If you’ve ever searched for an email to no avail, scrolled through spam to get to the emails you need, or confused conversations with people, you could benefit by using Outlook rules to organize your inbox.

Most designers set up perfect bound books using InDesign’s “Facing Pages” option in the document set up. The advantage of this is getting a feel of how the pages will look when the finished product is being viewed.

If you’re trying to accomplish something a little unusual in Outlook, the standard rule options may not be able to do what you need. Before you try to create a solution tailored specifically to what you want to do, make sure there aren’t any conditions and/or actions that will accomplish what you need.

Let’s be honest, getting an interview can be the hardest part of a job search. With as many as thousands of resumes to compete with, anything you can do to set yourself apart is crucial. Creating a personal brand helps you to stand out in a sea of boring resumes.

At FGS we created an initiative to combat turnover and lack of benefits by focusing on the idea that working for FGS is better than working for a large corporation. We call it the “My Job’s Better than Yours” Initiative.

Depending on the email, you may want to move or copy it to a folder, mark it as read, or delete it altogether. Setting up these rules and creating any necessary folders may take a little time up front, but it will save you significantly over time.

When time is money, automation is your best friend. That’s something we’ve scaled a lot in the last few years here at FGS. We do a lot of variable data work, so figuring out how to quickly and accurately process data for mailers has been a consistent goal.

Before you dive into a project for the letterpress, it’s important to keep your budget and deadline in mind. Here’s some things to consider when thinking about the cost and time that a project might cost you.

Color is an incredibly important aspect to designing for and producing on the letterpress. Here are a few tips to help. The ink is an essential part of the letterpress printing process and your first step in color.

The letterpress can elevate your projects to another level, but not everything can be letterpressed. Here’s a few things to consider when designing.

An enormous amount of thought and planning are vital to a successful letterpress project. If you’re unfamiliar with the process, getting started might seem like a daunting task. We’ve given you a lot of tips throughout this series, but the best piece of advice we can give you is to let us help!

It may be hard to admit, but some emails are more important than others. You need to see an email from your biggest client before an email from a vendor featuring new equipment. By utilizing Outlook rules, there are several options to make sure you see the emails you need to see.

Whether you’ve dabbled with macros a little already or you’re just beginning to learn how to utilize this automation tool, creating macros that are available every time you open Excel (not just in a single Workbook) is a useful thing to know.