Non-Trigger Prescreened Data
Unlike trigger data, this type of lead has not expressed current interest. However, that doesn’t mean that they couldn’t benefit from your product.
Prescreened credit data allows for targeting of clients who have a need that you can meet by offering different credit-based selects, similar to trigger data.
With intentional targeting of prospects, this data can help you market to people who will likely qualify for your products, but may need some convincing to commit.
The benefit of this data is that it is a little more affordable than trigger data and isn’t as timely, so it can be mailed standard marketing mail.
Paired with the correct campaign, we’ve seen non-trigger prescreened data yield as high as 0.5 -1% response.
Author: Kelsey Apperson
With thousands of hours and millions of records under their belt, Kelsey is no stranger to analytics in marketing. They manage a team of experts who have experience developing and maintaining data warehouses and marketing dashboards. Marketing automation starts with our data experts, and you won’t find anyone more capable than Kelsey and their team.
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