Non-Trigger Non-Prescreened Data
This data is like non-trigger prescreened data in that the lead has not expressed current interest.
The key difference is that this data does not have the individual’s credit information.
While this data is harder to target, it has a lot lower lead cost. It also does not require a firm offer of credit.
When using this type of data, it’s important to find reputable providers whose data and modeling scores are as accurate as possible.
While the lower cost of this data is beneficial, there will probably be some trial and error to find quality data here.
Paired with the correct campaign, we’ve seen non-trigger, non-prescreened data yield from .25-.75% response.
Author: Kelsey Apperson
With thousands of hours and millions of records under their belt, Kelsey is no stranger to analytics in marketing. They manage a team of experts who have experience developing and maintaining data warehouses and marketing dashboards. Marketing automation starts with our data experts, and you won’t find anyone more capable than Kelsey and their team.
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